Twitter as a stakeholder engagement tool for non-profit organizations in Malaysia /

Social media offer numerous opportunities for Non-Profit Organizations (NPOs) to directly engage and interact with their stakeholders. Social media sites such as Twitter is a tool that offers new ways to develop and maintain relationships between organizations and their audiences. The study affirms...

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Bibliographic Details
Main Author: Hussain, Muhammad Anowar
Format: Thesis
Language:English
Published: Gombak, Selangor : Kuliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia, 2016
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Online Access:http://studentrepo.iium.edu.my/handle/123456789/7219
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