Ahmed, M. (2016). Impact of Islamic banks' brand personality (IBBP) on customers' purchase intention: A study of Islamic banks in Malaysia. Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia.
Chicago Style (17th ed.) CitationAhmed, Muhammad. Impact of Islamic Banks' Brand Personality (IBBP) on Customers' Purchase Intention: A Study of Islamic Banks in Malaysia. Gombak, Selangor: Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2016.
MLA (8th ed.) CitationAhmed, Muhammad. Impact of Islamic Banks' Brand Personality (IBBP) on Customers' Purchase Intention: A Study of Islamic Banks in Malaysia. Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2016.