Antecedents of customer purchase intention towards the Perak Gold Dinar /
The main objective of this thesis is to explain customer purchase intention towards Perak Gold Dinar (PGD) through cognitive customer behavioural lenses. The conceptual framework of the study represents an extended Theory of Planned Behaviour (TPB) with the inclusion of objective and subjective cons...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Graduate School of Management, Centre for Strategic Continuing Education and Training, International Islamic University Malaysia,
2016
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/2981 |
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