rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: effects of consumer ethnocentrism, country of origin and animosity on Bangladeshi consumers' willingness to buy foreign products
  name:
    name part: Karim, Khondaker Sazzadul
    role:
      role term: creator
  name:
    name part: International Islamic University Malaysia
    name part: Kulliyyah of Economics and Management Sciences
  genre: Theses, IIUM local
  origin info:
    place:
      place term: my
    place:
      place term: Gombak, Selangor
    publisher: Kulliyah of Economics and Management Science, International Islamic University Malaysia
    date issued: 2016
  language:
    language term: eng
  physical description:
    extent: xvi, 272 leaves : ill. ; 30cm.
  abstract: Over the last few decades, globalization and the openness of markets worldwide have extended the potential consumer from absolutely domestic base to international consumers. It is critical for international marketers to precisely evaluate consumers' willingness to buy the foreign made products. Therefore, to evaluate the acceptance in foreign market and to build up the competitive advantage that will be sustainable in the long run these issues need to be studied. Regardless of the significance of analyzing consumer product perceptions, there is a research gap in modelling the relationship of essential determinants that affect the consumers' willingness to buy foreign products. The general objective of this study is to understand the interrelationship among consumer ethnocentrism, country of origin, and animosity on Bangladeshi consumers' willingness to buy foreign products.The theory of planned behaviour and other supporting theories were applied as the theoretical foundation for developing the conceptual model. The conceptual framework of this study proposed that consumer ethnocentrism, country of origin, and animosity have a huge impact on willingness to buy of foreign products. The research also aims at examining the mediating role by product judgement among consumers ethnocentrism, country of origin, and animosity with consumers' willingness to buy. Utilizing the drop-off/get back method, which utilized a self-administered questionnaire, an empirical data survey was conducted in seven divisional territories of Bangladesh, i.e., Dhaka, Chittagong, Khulna, Rajshahi, Sylhet, Barisal and Rangpur. Questionnaires were distributed to 525 respondents through random sampling method. Analysis of data was then conducted using descriptive, exploratory and confirmatory factor analysis. Subsequently, structural equation modelling (SEM) with 467 respondents was conducted to test the 7 hypotheses of this study, including the mediating effect of product judgement on the relation…
  note: by Khondaker Sazzadul Karim
  note: Thesis (Ph.D)--International Islamic University Malaysia, 2016.
  note: Includes bibliographical references (leaves 223-255).
  subject:
    geographic code: a-my---
  classification: HF5415.33.B3
  identifier: http://studentrepo.iium.edu.my/handle/123456789/3518
  record info:
    record content source: UIAM
    record creation date: 170508
    language of cataloging:
      language term: eng