The characteristics of Muslim celebrities endorsers and its influence on consumers' purchase intention /
This study was conducted to identify the Muslim Celebrity endorser's characteristics influence on consumers' purchase intention in Malaysia. The study is based on a sample of 231 respondents in Kelantan. The data was analyzed using statistical package for social sciences (SPSS) version 19...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
Gombak, Selangor :
Kulliyyah of Economics and Maangement Science, International Islamic University Malaysia,
2016
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|