The characteristics of Muslim celebrities endorsers and its influence on consumers' purchase intention /
This study was conducted to identify the Muslim Celebrity endorser's characteristics influence on consumers' purchase intention in Malaysia. The study is based on a sample of 231 respondents in Kelantan. The data was analyzed using statistical package for social sciences (SPSS) version 19...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Gombak, Selangor :
Kulliyyah of Economics and Maangement Science, International Islamic University Malaysia,
2016
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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