Applicability of theory of planned behaviour in predicting intention to use digital coupons : some evidence from students of IIUM /
The aim of this research is to explore factors that predict intention to use digital coupons among the students of International Islamic University Malaysia (IIUM). Data were collected through distribution of structured questionnaire to 392 students of the IIUM. This research proposed a conceptual m...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2014
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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