Developing a model of measuring islamic relationship marketing practice among takaful agents : exploring its implications on consumer retention /

The term 'relationship marketing' has grown to become a popular subject in marketing literature for the last three decades. The literature indicates the significance of maintaining long-term relationship with customers in ensuring the future of a company. In Asian literature, discussion on...

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Bibliographic Details
Main Author: Marhanum Che Mohd Salleh
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia : 2014
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Online Access:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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