Developing a model of measuring islamic relationship marketing practice among takaful agents : exploring its implications on consumer retention /

The term 'relationship marketing' has grown to become a popular subject in marketing literature for the last three decades. The literature indicates the significance of maintaining long-term relationship with customers in ensuring the future of a company. In Asian literature, discussion on...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Marhanum Che Mohd Salleh
التنسيق: أطروحة
اللغة:English
منشور في: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia : 2014
الموضوعات:
الوصول للمادة أونلاين:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
الوسوم: إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!