Unconventional marketing : exploring guerrilla marketing dimension in influencing consumer purchase intention /cby Asnili Marniwati Ahmad

Providing business managers with the right perception and preference of consumers are essentials determinants for the success of marketing activities. The research study will also be instrumental in providing insight on how guerrilla marketing utilizes theory of planned behavior (TPB) in reaching ta...

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Bibliographic Details
Main Author: Asnili Marniwati Ahmad
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2013
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Online Access:http://studentrepo.iium.edu.my/handle/123456789/3679
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