Unconventional marketing : exploring guerrilla marketing dimension in influencing consumer purchase intention /cby Asnili Marniwati Ahmad
Providing business managers with the right perception and preference of consumers are essentials determinants for the success of marketing activities. The research study will also be instrumental in providing insight on how guerrilla marketing utilizes theory of planned behavior (TPB) in reaching ta...
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| Format: | Thesis |
| Language: | English |
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Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2013
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/3679 |
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