The impact of negative electronic word-of-mouth on consumers' purchase intention : a motivational analysis in the Malaysian context /
The impact of negative eWOM about certain products on consumers is remarkable. Interestingly, consumers seem to be affected by negative eWOM to perform an actual purchase. However, the question whether this negativity has specific motives and how much effect it has over consumers' purchase inte...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur:
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2013
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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