Measuring customer loyalty through satisfaction towards retail marketing strategy : an empirical study of Malaysian hypermarkets perspectives /

Today, global market is targeted by so many established retailers, as they are looking for new potential market expansion. Malaysian hypermarkets are growing rapidly challenging in the current decades; as a result customer loyalty has become a crucial phenomenon. The purpose of this study is to meas...

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Bibliographic Details
Main Author: Rahman, Muhammad Khalilur
Format: Thesis
Language:English
Published: Kuala Lumpur: Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2013
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Online Access:http://studentrepo.iium.edu.my/handle/123456789/3319
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