Measuring customer loyalty through satisfaction towards retail marketing strategy : an empirical study of Malaysian hypermarkets perspectives /

Measuring customer loyalty through satisfaction towards retail marketing strategy : an empirical study of Malaysian hypermarkets perspectives /

Today, global market is targeted by so many established retailers, as they are looking for new potential market expansion. Malaysian hypermarkets are growing rapidly challenging in the current decades; as a result customer loyalty has become a crucial phenomenon. The purpose of this study is to meas...

Saved in:

书目详细资料
主要作者:	Rahman, Muhammad Khalilur
格式:	Thesis
语言:	English
出版:	Kuala Lumpur: Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2013
主题:	Theses, IIUM local
在线阅读:	http://studentrepo.iium.edu.my/handle/123456789/3319
标签:	添加标签没有标签, 成为第一个标记此记录!

相似书籍

The linkages among service quality attributes, customer value, customer satisfaction, and customer loyalty in Indonesian retail banking settings /
由: Toelle, Sulistyawati
出版: (2006)

Customer satisfaction and loyalty towards grocery stores in Palestine /
由: Abusharar, Majed M. M.
出版: (2017)

Customer satisfaction and loyalty toward low cost carriers in Malaysia /
由: Nurul Aflah
出版: (2014)

The mediating role of customer satisfaction towards customer loyalty in the motor takaful industry in Malaysia /
由: Lim, Ka Bian
出版: (2016)

Determinants of customer satisfaction and customer loyalty : exploring the moderating role of switching cost and customer experience among Malaysian postpaid mobile phone users /
由: Syukrina Alini Mat Ali

Impact of service quality on customer satisfaction and customer loyalty : a study of Islamic banks in Bahrain /
由: Ahmed, Saad Mateen
出版: (2016)

Factors influencing customer loyalty towards fast food restaurants in Malaysia : an empirical study /
由: Al Masud, Md Abdullah
出版: (2017)

Antecedents of online customer loyalty intention : mediation effect of satisfaction, trust and attitude toward loyalty /
由: Feizbakhsh, Mirbehzad

Customers' satisfaction and loyalty for airlines e-ticketing and services in Malaysia /
由: Nor Alina binti Ismail
出版: (2018)

Consumer-Based Brand Equity (CBBE), customer satisfaction and brand loyalty in Malaysian public universities /
由: Muhammad Hasbullah Hanif bin Tajuddin

Perceived values, retail service quality, mediating trust and customer satisfaction on customer loyalty towards hypermarkets in Klang Valley, Malaysia /
由: Chowdhury, Naila Anwar
出版: (2020)

Relationship marketing tools (RMTs) and their relationship with customer satisfaction and retention /
由: Che Aniza Che Wel
出版: (2009)

Re-orienting marketing strategy to meet changing customer/market needs : a case study of a packaging manufacturer /
由: Chee, Choon Hock
出版: (1989)

A neural network approach to retail marketing analysis and its implications for decision support /
由: Jasic, Teo
出版: (1993)

Factors influencing customers' switching behaviour during out-of-stock situations in Malaysian retail stores /
由: Fofana, Brahima
出版: (2017)

A match between customer-focused manufacturing strategy and performance measurement system and company performance /
由: Rozita Amiruddin
出版: (2004)

The influence of service quality on customer satisfaction towards international students of Islamic universities in Malaysia /
由: Diallo, Fatoumata Binta
出版: (2021)

Customer satisfaction of copier users /
由: Koh, Lian Peng
出版: (1996)

The impact of customer relationship management related critical success factors on customer satisfaction: an emprirical study of the banks in Malaysia /
由: Jan, Muhammad Tahir
出版: (2012)

Customer satisfaction of car buyers in Malaysia /
由: Tan, Tiong Peng
出版: (1994)

Marketing strategies for naval ships /
由: Yip, Wai Hong
出版: (1983)

Muslim friendly medical services quality, satisfaction and loyalty intention : perspective of Muslim patients at the private hospital /
由: Rahman, Muhammad Khalilur
出版: (2019)

Adapting marketing strategy to the ASEAN marketing environment : a case study of an American MNC marketing industrial valves /
由: Lee, Thong Siang
出版: (1986)

Customer orientation and its relationship to buyers' satisfaction /
由: Ng, Kok Peng
出版: (1993)

Customer satisfaction in the information technology service industry /
由: Tay, Kim Leong
出版: (1993)

The influence of brand association dimensions on consumer loyalty towards health and wellness products in Malaysia /
由: Rafidah Chee Ros
出版: (2021)

Factors influencing brand loyalty of Malaysian gen Y towards fashion clothing brands /
由: Hafizul Marhan Solehan
出版: (2021)

The effects of identification, engagement, perceived innovativeness and co-creation towards brand equity of bumiputera SME retailers and supporting agency /
由: Ahmad Sabri Kassim

Internet marketing strategy : an analysis of hotel web sites' features and industry perceptions /
由: Amrul Asraf Mohd Any
出版: (2004)

Determinants of loyalty patronage behaviour /
由: Osman Md. Zain
出版: (1994)

The study of encounter service quality among Malaysian' online retailers towards customer loyalty
由: Fatin Firzana, Muhammad Khairi
出版: (2021)

The Antecedents of Customer Loyalty in Malaysian Retail-Shopping Setting
由: Lim, Chow Yeng
出版: (2012)

Customer satisfaction, trust and repurchase intention towards hypermarkets in Klang Valley, Malaysia: the mediating effect of customer loyalty
由: Mangadi, Noor Farhana
出版: (2022)

Consumer sentiment towards marketing in Hong Kong /
由: Chan, Mable
出版: (1988)

Consumers' attitudes towards direct marketing in Malaysia /
由: Yap, Sook Neok
出版: (1998)

Market entry and integration strategies for building products into Hong Kong /
由: Wong, Kelvin Beng Wah
出版: (1995)

Antecedents of customer purchase intention towards the Perak Gold Dinar /
由: Peredaryenko, Margarita
出版: (2016)

Factors Affecting Satisfaction and Loyalty among Customers of Local and Foreign Hypermarkets
由: Mohamad Tahier, Safuraa Liyana
出版: (2015)

Customer satisfaction and retail banking : an assessement of some of the key antecedents of customer satisfaction in retail banking /
由: Hamdan Abdul Hamid
出版: (2007)

The impact loyalty program elements on customer retention for Malaysian retailers /
由: Doumbouya, Souleymane
出版: (2021)

Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group