Investigation of the factors that influence the smartphone purchase intention among Saudis in Malaysia /

Smartphone penetration in Saudi Arabia is one of highest penetration rates in the world with 53 million of cell phone users in 2013. Therefore, the core aim of the current research is to examine the buying intent of smartphones by users in Saudi. Depending on the TAM prototype and recent development...

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Bibliographic Details
Main Author: Alyami, Mona Majed M.
Format: Thesis
Language:English
Published: Gombak, Selangor : Kulliyyah of Information and Communcation Technology, International Islamic University Malaysia, 2016
Subjects:
Online Access:http://studentrepo.iium.edu.my/handle/123456789/5435
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040 |a UIAM  |b eng 
041 |a eng 
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050 0 0 |a TK6564.4.C45 
100 1 |a Alyami, Mona Majed M.  
245 1 |a Investigation of the factors that influence the smartphone purchase intention among Saudis in Malaysia /  |c by Alyami Mona Majed M. 
260 |a Gombak, Selangor :  |b Kulliyyah of Information and Communcation Technology, International Islamic University Malaysia,  |c 2016 
300 |a xii, 62 leaves :  |b ill. ;  |c 30cm. 
500 |a Abstracts in English and Arabic. 
500 |a "A dissertation submitted in fulfilment of the requirement for the degree of Master of Information Technology."--On t.p. 
502 |a Thesis (MIT)--International Islamic University Malaysia, 2016. 
504 |a Includes bibliographical references (leaves 40-43). 
520 |a Smartphone penetration in Saudi Arabia is one of highest penetration rates in the world with 53 million of cell phone users in 2013. Therefore, the core aim of the current research is to examine the buying intent of smartphones by users in Saudi. Depending on the TAM prototype and recent developments in the literature, the analysis investigates the role of Perceived Ease of Use (PEU), Perceived Usefulness (PU), Social Influence (SI) Product Feature (PF), Brand Name (BN), Product Price (PP) and Dependency (Dep) on the Purchase Intention (PI) of smartphone among Saudi users who live in Malaysia. The set of data is collected through online questionnaire, and proper random sampling method that resulted in total respondents of 247 Saudis. Multiple regression assessment was performed to investigate the association amongst the study variables. According to the inferences drawn there is an association amongst all independent variables with purchasing decision significantly except Product Price (PP), which showed that only Perceived Ease of Use (PEU), Perceived Usefulness (PU), Social Influence (SI) Product Feature (PF), Brand Name (BN) and Dependency (Dep) influence the smartphone purchase intention among Saudis in Malaysia. The study adds to the current literature that lacks previous studies that conducted among Saudi users. The study also has important implications to smartphone providers. 
596 |a 1 
650 0 0 |a Cell phones  |z Saudi Arabia  
650 0 0 |a Consumer behavior  
655 7 |a Theses, IIUM local 
690 |a Dissertations, Academic  |x Department of Information systems  |z IIUM 
710 2 |a International Islamic University Malaysia.  |b Department of Information systems 
856 4 |u http://studentrepo.iium.edu.my/handle/123456789/5435 
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