Investigation of the factors that influence the smartphone purchase intention among Saudis in Malaysia /
Smartphone penetration in Saudi Arabia is one of highest penetration rates in the world with 53 million of cell phone users in 2013. Therefore, the core aim of the current research is to examine the buying intent of smartphones by users in Saudi. Depending on the TAM prototype and recent development...
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| Format: | Thesis |
| Language: | English |
| Published: |
Gombak, Selangor :
Kulliyyah of Information and Communcation Technology, International Islamic University Malaysia,
2016
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/5435 |
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