Investigation of the factors that influence the smartphone purchase intention among Saudis in Malaysia /

Investigation of the factors that influence the smartphone purchase intention among Saudis in Malaysia /

Smartphone penetration in Saudi Arabia is one of highest penetration rates in the world with 53 million of cell phone users in 2013. Therefore, the core aim of the current research is to examine the buying intent of smartphones by users in Saudi. Depending on the TAM prototype and recent development...

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書目詳細資料
主要作者:	Alyami, Mona Majed M.
格式:	Thesis
語言:	English
出版:	Gombak, Selangor : Kulliyyah of Information and Communcation Technology, International Islamic University Malaysia, 2016
主題:	Cell phones > Saudi Arabia Consumer behavior Theses, IIUM local
在線閱讀:	http://studentrepo.iium.edu.my/handle/123456789/5435
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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