Mustapha, H. S. (2013). Antecedents of brand loyalty in the commercial airline industry: A case study in the Malaysian context. Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia.
Chicago Style (17th ed.) CitationMustapha, Hadj Smail. Antecedents of Brand Loyalty in the Commercial Airline Industry: A Case Study in the Malaysian Context. Kuala Lumpur: Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2013.
MLA (8th ed.) CitationMustapha, Hadj Smail. Antecedents of Brand Loyalty in the Commercial Airline Industry: A Case Study in the Malaysian Context. Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2013.
Warning: These citations may not always be 100% accurate.