rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Green products purchasing behaviour in Malaysia
    sub title: an exploratory study
  name:
    name part: Zein, Zariyah Ibrahim M.
    role:
      role term: creator
  name:
    name part: International Islamic University Malaysia
    name part: Department of Business Administration
  genre: Theses, IIUM local
  origin info:
    place:
      place term: my
    place:
      place term: Kuala Lumpur
    publisher: Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia
    date issued: 2014
  language:
    language term: eng
  physical description:
    extent: xiii, 105 leaves : ill. ; 30cm.
  abstract: Green marketing has become an area of great importance, especially in the context of Malaysia. As Malaysia seeks to establish a balance between development and conservation, it is of utmost importance for research on consumer's behaviour to done. Hence, this research attempts to explore the Malaysian consumers purchase behaviour towards green products. With the use of the plethora of literature that currently exists, a theoretical framework was constructed in order to meet the objectives of the study. For this empirical study primary data was collected with the use of a self administered questionnaire. With the use of 231 questionnaires from Malaysian respondents, analysis was conducted using both stage Statistical Package for Social Sciences (SPSS) And Analysis of Moment Structure AMOS. At the beginning SPSS was used to conduct the Descriptive analysis and later on the exploratory factor analysis (EFA) was done. At the second stage Confimatory factor analysis and structural equation modelling was done using AMOS. The findings of the study have inducted that a significant positive relationship exists between Malaysian customers' green knowledge and their purchase intention and behaviour. It was also noted that when it comes to consumers' green attitude towards their purchase intention as well as their behaviour a significant relationship is evident. It was made clear that consumer's willingness to pay had a significant negative effect on their purchase intention. When it comes to green advertisement it was found that consumers purchase intention didn't have a significant positive relationship with green advertisement. Additionally consumers green purchase intention and their behaviour was found to have a significant positive relationship.
  note: by Zariyah Ibrahim M. Zein
  note: Abstracts in English and Arabic.
  note: "A dissertation submitted in fulfilment of the requirement for the degree of Master of Science in Marketing."--On t.p.
  note: Thesis (MMKTG)--International Islamic University Malaysia, 2014.
  note: Includes bibliographical references (leaves 87-98).
  subject:
    geographic code: a-my---
  subject:
    topic: Green marketing
  subject:
    topic: Green products
    topic: Purchasing
  subject:
    topic: Green products
    geographic: Malaysia
  classification: HF5413
  identifier: http://studentrepo.iium.edu.my/handle/123456789/3221
  record info:
    record content source: UIAM
    record creation date: 140708
    language of cataloging:
      language term: eng