Mobile advertising effectiveness : the relationship between SMS advertising factors and IIUM students' attitudes to SMS advertising /
This study aims to examine the relationship between the attitudes of IIUM undergraduate students and SMS advertising factors, namely, entertainment, informativeness, irritation and credibility of SMS advertising. A total of 201 undergraduate students who registered in Semester 2, 2012/2013 were used...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia,
2014
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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