Mobile advertising effectiveness : the relationship between SMS advertising factors and IIUM students' attitudes to SMS advertising /
This study aims to examine the relationship between the attitudes of IIUM undergraduate students and SMS advertising factors, namely, entertainment, informativeness, irritation and credibility of SMS advertising. A total of 201 undergraduate students who registered in Semester 2, 2012/2013 were used...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
Kuala Lumpur :
Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia,
2014
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| الموضوعات: | |
| الوصول للمادة أونلاين: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
| الوسوم: |
إضافة وسم
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