The effect of ethics on consumer intention to purchase counterfeit clothing products /
The issue of counterfeits has affected various industries including automotive, pharmaceutical, electronics, and fashion. As technology evolves, the quality of counterfeit products has also increased, creating a major threat not just to the genuine manufacturer and brand owners, but also to consumer...
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主要作者: | Mohadzlishah Mazli (Author) |
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格式: | Thesis |
語言: | English |
出版: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2020
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在線閱讀: | http://studentrepo.iium.edu.my/handle/123456789/10215 |
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