The effect of ethics on consumer intention to purchase counterfeit clothing products /

The issue of counterfeits has affected various industries including automotive, pharmaceutical, electronics, and fashion. As technology evolves, the quality of counterfeit products has also increased, creating a major threat not just to the genuine manufacturer and brand owners, but also to consumer...

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Bibliographic Details
Main Author: Mohadzlishah Mazli (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2020
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Online Access:http://studentrepo.iium.edu.my/handle/123456789/10215
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