The influence of educational marketing mix towards parental choice of private Islamic international schools in Malaysia /
Consumer choice is related to the physical behaviour of individual consumers. It involves a critical evaluation of alternatives that are based on rational and reasonable criteria. It has become one of the most critical and highly challenging factors at which it affects major decision behaviour that...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Education, International Islamic University Malaysia,
2020
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/10229 |
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