Factors affecting brand equity of carbonated soft drinks industry : a study of Coca-Cola and Pepsi from Malaysian youth perspective /

The objective of this research is to identify the factors affecting the brand equity of carbonated soft drinks from Malaysian youth perspective in two specific cola brands namely; Coca-Cola and Pepsi. In this ongoing era, soda drinks both carbonated and non-carbonated have escalated in diverse forma...

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Bibliographic Details
Main Author: Rownak, Ruhi (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2019
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Online Access:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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