The influence of brand association dimensions on consumer loyalty towards health and wellness products in Malaysia /

The purpose of this study is to examine the influence of brand association dimensions on consumer's loyalty. Specifically, this study examines the relationships between value, perceived quality, trust, endorser associations and consumers' loyalty towards health and wellness products in Mal...

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書目詳細資料
主要作者:	Rafidah Chee Ros (Author)
格式:	Thesis
語言:	English
出版:	Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2021
主題:	Theses, IIUM local
在線閱讀:	http://studentrepo.iium.edu.my/handle/123456789/10633
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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