The impact loyalty program elements on customer retention for Malaysian retailers /
A loyalty program is a marketing strategy designed to encourage customers to continue shopping at the store or use the products. In the retailing industry, the loyalty program has been widely used as an approach to building closer customer relationships and eventually customer retention, particularl...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management International Islamic University Malaysia,
2021
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/10661 |
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