Factors influencing brand loyalty of Malaysian gen Y towards fashion clothing brands /

The objective of the present study is to investigate the factors influencing brand loyalty of Malaysian Gen Y towards fashion clothing brands. Using the Customer-Based Brand Equity (CBBE) as the underpinning theory of the present study, a research framework examining the factors influencing brand lo...

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书目详细资料
主要作者:	Hafizul Marhan Solehan (Author)
格式:	Thesis
语言:	English
出版:	Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2021
主题:	Theses, IIUM local
在线阅读:	http://studentrepo.iium.edu.my/handle/123456789/10652
标签:	添加标签没有标签, 成为第一个标记此记录!

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