The influence of country of origin and marketing mix on overall halal brand equity /
The main objective of this study is to examine and identify factors affecting overall halal brand equity through the marketing lens. This study investigates factors such as country of origin, Marketing mix and Market turbulence with brand equity dimensions which are halal brand association, brand aw...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | English |
| 出版: |
Kuala Lumpur :
International Institute for Halal Research & Training (INHART), International Islamic University Malaysia,
2017
|
| 主题: | |
| 在线阅读: | http://studentrepo.iium.edu.my/handle/123456789/2087 |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|