Factors influencing customers' switching behaviour during out-of-stock situations in Malaysian retail stores /

The persistent and increasing occurrence of out-of-stock products has cost the retailing industry a significant loss in profits. It is understandable that consumers practice switching behaviour when a certain product offered by a particular retailer is out-of-stock. Running out-of-stock is caused by...

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Bibliographic Details
Main Author: Fofana, Brahima (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2017
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Online Access:http://studentrepo.iium.edu.my/handle/123456789/3185
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