Determinants of intention to purchase halal personal care products amongst public university students in Malaysia /

The Malaysian government had come up with various programmes and incentives to promote halal products to the public and to make Malaysia a leading Global Halal Hub. One of the halal products that is gaining its share in the Malaysia's halal industry is halal personal care products. This study e...

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Bibliographic Details
Main Author: Muhammad 'Adnin bin Subri (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2017
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Online Access:http://studentrepo.iium.edu.my/handle/123456789/3077
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