The impact of brand image on consumer purchase intention : a study of the smartphone industry in Malaysia /

The purpose of this study is to find out the effects among brand image, brand loyalty, perceived quality purchase intention towards smartphone. It also aims to explore the mediating role of perceived quality and brand loyalty on brand image and purchase intention. Applying the theory of brand image...

Saved in:

书目详细资料
主要作者:	Hasan, Rokibul (Author)
格式:	Thesis
语言:	English
出版:	Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2017
主题:	Theses, IIUM local
在线阅读:	http://studentrepo.iium.edu.my/handle/123456789/3539
标签:	添加标签没有标签, 成为第一个标记此记录!

相似书籍

Modeling the differential effects of brand image and country-of-manufacture on Korean consumers' purchasing behavior of hybrid products /
由: Chung, Jae-Eun
出版: (2002)

The impact of negative electronic word-of-mouth on consumers' purchase intention : a motivational analysis in the Malaysian context /
由: Almalmi, Ahmed Mohammed Abdulqader
出版: (2013)

Factors affecting consumer purchasing intention : a study of online shopping in Bangladesh /
由: Nayeem, Abdur Rakib
出版: (2017)

The effect of brand equity on Malaysian youth's intention to purchase local automobiles /
由: Mujahid Abdullah bin Shukor
出版: (2018)

A study of brand preference and its relationship to brand purchase /
由: Ng, Kam Weng
出版: (1991)

Factors influencing consumers' intention to purchase products advertised on Facebook /
由: Mert, Hasinat
出版: (2017)

The effect of religiosity and cultural values on purchase intention of Bangladeshi consumers /
由: Robel, S. D.
出版: (2016)

The characteristics of Muslim celebrities endorsers and its influence on consumers' purchase intention /
由: Marliza Zulaikha binti Mohamad Noor
出版: (2016)

The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry
由: Razavi Rahmani, Seyed Hamed
出版: (2011)

The impact of social network marketing, price and trust on online consumer purchasing behaviour /
由: Kozic, Jasmina
出版: (2016)

The impact of electronic word of mouth, brand image, brand awareness on purchase intention : a study of telecommunication industry in Malaysia /
由: Dabo, Mohamed

The influence of instafamous characteristics on brand image /
由: Nik Ridhuwan Ilya Ilyas
出版: (2020)

Consumer-Based Brand Equity (CBBE), customer satisfaction and brand loyalty in Malaysian public universities /
由: Muhammad Hasbullah Hanif bin Tajuddin

The relationship of service quality, consumer decision factors and brand equity /
由: Ladda Vatjanasaregagul
出版: (2007)

Factors affecting the intention to purchase foreign products (imported products) : a study from Bangladeshi consumers perspective /
由: Chowdhury, Naila Anwar
出版: (2013)

A study of brand preference towards electrical appliances among urban consumers /
由: Goh, Kim Hong
出版: (1998)

Influence of store-brand equity dimensions on the Malaysian customer' intention to repurchase store-brand products /
由: Isa, Maryam Ladi
出版: (2017)

Configuring integrated marketing communication towards brand image and brand equity of Malaysian higher educational institutions /
由: Abdul Momen, Md
出版: (2015)

The influence of brand association dimensions on consumer loyalty towards health and wellness products in Malaysia /
由: Rafidah Chee Ros
出版: (2021)

The impact of e-wom and brand image on purchase intention : an empirical study through theory of planned behaviour /
由: Abdurehim, Sami Ahmedreshid
出版: (2018)

Relationships between brand attitude, brand attachment and behavioral intention in the context of national carrier's service failure : moderating roles of causal attributions /
由: Al-Gharaibeh, Owais Barkat

Inhibitors and drivers of intention to purchase airline e-tickets in Malaysia /
由: Lee, Kwee Fah
出版: (2018)

An examination of consumer decision making for two common repeat purchase products in Singapore /
由: Chong, Kek Chung
出版: (1989)

Antecedents of customer purchase intention towards the Perak Gold Dinar /
由: Peredaryenko, Margarita
出版: (2016)

Preference of global versus local brand in consumer purchase intention : a study in cosmetic industry in Malaysia /
由: Kavitha Palaniappan
出版: (2008)

The effects of brand extension on original brand associations /
由: Liau, Janet Su Shyan
出版: (1996)

The role of attitute towards SME food advertisements on intention to purchase Malaysian SME food product /
由: Olanrewaju, Hazeez Abdulsalami
出版: (2017)

Antecedents of brand loyalty in the commercial airline industry : a case study in the Malaysian context /
由: Mustapha, Hadj Smail
出版: (2013)

Branding strategy : a study of Malaysian public and private higher education institutions /
由: Shahrul Fhaizal bin Shabu
出版: (2018)

A Study Of Malaysian Consumers' Purchase Intention For US And Local Clothing Brands
由: Feddad, Yasser
出版: (2011)

A study of brand preference on razor blades /
由: Tan, Ann Teck
出版: (1994)

Feasibility study on the introduction of a new brand of industrial filter into the Malaysian market /
由: Quek, Suan Fuan
出版: (1992)

Factors influencing brand loyalty of Malaysian gen Y towards fashion clothing brands /
由: Hafizul Marhan Solehan
出版: (2021)

Consumer purchase intention towards global automobile brands in Malaysia / Sharinee Masrun
由: Masrun, Sharinee
出版: (2018)

Perception of self and brand preference /
由: Lee, Yau Pin
出版: (1984)

Market orientation and brand performance relationship : the role of brand orientation and competitive intensity /
由: Mazuri Abd Ghani

Purchasing practices in Singapore manufacturing industry : implications for marketing management /
由: Bherumal, Lilla Narain
出版: (1986)

The influence of customers values, brand relationship quality and brand resonance in Malaysian public higher learning services /
由: Sharizal Hashim

An Exploratory Study Of Brand Equity And Malaysian Consumer Purchase Intention Towards Hotel Accommodation
由: Ooi, Seow Chin
出版: (2014)

Consumption values, consumer attitude, brand preference and intention to purchase hybrid car among Malaysian consumers
由: Teoh, Chai Wen
出版: (2015)

Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group