The impact of brand image on consumer purchase intention : a study of the smartphone industry in Malaysia /
The purpose of this study is to find out the effects among brand image, brand loyalty, perceived quality purchase intention towards smartphone. It also aims to explore the mediating role of perceived quality and brand loyalty on brand image and purchase intention. Applying the theory of brand image...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2017
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/3539 |
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