The impact of marketing strategies on green products purchasing behaviour : a study on Malaysian consumers' perspectives /
The aim of this study is to examine the impact of marketing strategies on green products purchasing behaviour from the perspective of Malaysian consumers. In this research we will examine the impact of green attitude, green advertising and green product pricing on Malaysian green purchase behaviour....
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2017
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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