The effect of brand equity on Malaysian youth's intention to purchase local automobiles /

The goal of this study is to investigate the influence of customer-based brand equity dimensions on young Malaysian's (also known as belia) intention to purchase local brand automobiles. The research proposes a conceptual model based on Aaker's (1991) theory of customer-based brand equity...

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Bibliographic Details
Main Author: Mujahid Abdullah bin Shukor (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2018
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Online Access:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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