The effect of green marketing concepts and tools on Malaysian consumers' environmental protection behaviour /

Over the last three decades, the term 'green marketing' has become a serious subject in marketing literature. Understanding green marketing concepts and tools have been significant in encouraging consumers' behaviour towards environmental protection, as well as increasing the spectru...

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Bibliographic Details
Main Author: Norhizan Rosli (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2018
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Online Access:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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