rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: early information services in British Malaya, 1910-1950
    sub title: a historiographical approach
  name:
    name part: Souket, Rizwanah
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: International Islamic University Malaysia
    name part: Kulliyyah of Islamic Revealed Knowledge and Human Sciences
  genre: Theses, IIUM local
  origin info:
    place:
      place term: my
    date issued: 2019
  language:
    language term: eng
  physical description:
    extent: xiii, 353 leaves : illustrations ; 30cm.
  abstract: Malaysia has an active public relations industry; however, there has been limited research done to explore its antecedents and to understand how the present knowledge, practice and acceptance have come to being what it is today. Malaysian PR scholars are often influenced by 'Western hegemonic public relations' and thus conform in the primacy of Western scholarship in the field of public relations. American interpretations of public relations history are too simple and lack consideration of the histories of other nations, while many of the British PR scholars believe British public relations has its own national origin. Some scholars argue that every nation has its own account of social, cultural and political forces that shape their national histories. The purpose of the current study is to reconstruct and provide a clear, historical picture of the PR lineage in Malaysia. It is evident that many of the early information offices that were run by local governments have been the forerunners of the PR sector. The current paper traces the history of the information offices in British Malaya and explores its evolution as a precursor to the PR sector in Malaysia. It argues that the formation of the information activities in 1910 marked the beginning of public relations as a practice much earlier than other scholars have thought about. The concept of public relations began to emerge through the various historical episodes that cumulatively set the antecedents for the development of modern public relations in Malaysia. The study incorporates a qualitative historical approach that includes a search for confirmation inferred from a range of written and printed archival evidence. Finally, the resultant history is organized chronologically. A historiographical approach (Bentele's Functional-Integrative Stratification Model) is integrated to interpret the historical events in layers and relate them to other variables like social, cultural and political forces of the country thus …
  note: by Rizwanah Souket
  note: Abstracts in English and Arabic.
  note: "A dissertation submitted in fulfilment of the requirement for the degree of Doctor of Philosophy in Communication." --title page.
  note: Thesis (Ph.D)--International Islamic University Malaysia, 2019.
  note: Includes bibliographical references (leaves 328-353).
  subject:
    geographic code: a-my---
  identifier: http://studentrepo.iium.edu.my/handle/123456789/9734
  record info:
    record content source: UIAM
    record creation date: 200205
    language of cataloging:
      language term: eng