Factors influencing customer loyalty towards fast food restaurants in Malaysia : an empirical study /

Factors influencing customer loyalty towards fast food restaurants in Malaysia : an empirical study /

Customer loyalty has become a critical and key focal point for any business organization as the competition level is highly fierce. Therefore, every organization should concentrate on gaining customer loyalty in order to increase profits and maintain sustainability in the business market. Any succes...

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書目詳細資料
主要作者:	Al Masud, Md Abdullah (Author)
格式:	Thesis
語言:	English
出版:	Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2017
主題:	Theses, IIUM local
在線閱讀:	http://studentrepo.iium.edu.my/handle/123456789/3183
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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