Modelling terrorist strategy using the Business Model Canvas and the Value Proposition Canvas /

Terrorism has become rampant since the 9/11 incident. In any warfare, be it military or terrorist warfare, it is about the execution of effective strategies. The opponent has to outsmart its attackers via counter combative or counter strategies. Hence this study is timely to find out what strategies...

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Bibliographic Details
Main Author: Mohd Arif Gulbuddin bin Abdul Halim (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Information and Communication Technology, International Islamic University Malaysia, 2018
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Online Access:http://studentrepo.iium.edu.my/handle/123456789/5478
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Summary:Terrorism has become rampant since the 9/11 incident. In any warfare, be it military or terrorist warfare, it is about the execution of effective strategies. The opponent has to outsmart its attackers via counter combative or counter strategies. Hence this study is timely to find out what strategies Terrorist groups adopt and should be emulated by relevant agencies that are entrusted to combat them. This research begins by investigating two most popular models–the Business Model Canvas and the Value Proposition Canvas. This study used the qualitative methodology research method, that involved gathering of information from both primary and secondary sources. In-depth interviews involving some experts, researchers and practitioners who had experienced counter terrorism and security disputes of Malaysia was undertaken. Several Malaysian terrorist incidences in the past had also taught lessons to combat them in a political and armed forces way but this study enlightened the government security forces and intelligence agencies to engage into more ICT-friendly tactics. Canvassing or crusading via ICT has proven to be a powerful and effective way of recruiting the so-called Muslim terrorists the world over to fight or sacrifice for terrorist groups in the name of Islam. Based on the findings of this dissertation, the proposed Terrorist Business Model Canvas and the Terrorist Value Proposition Canvas are strongly recommended to be used as the model to help the intelligence and related agencies to counter the attractiveness of the terrorist groups in influencing people by making the value propositions visible, tangible and easier to discuss and managed. By using the same method, it is also an opportunity to help intelligence and related agencies to analyse and examine the behaviours of terrorist groups in influencing recruits to carry out the acts of violence as an objective to achieve their political goals. This research found that the terrorist groups are intelligent and smart in manipulating the Pains, Gains and the Jobs of their target persons via designing the best values that appeal and attract people to join and support them. In conclusion, knowledge gained from the adaptation and modification of the models is useful to the country's intelligence agencies to strategize and redress terrorist threats and attacks in the future.
Physical Description:xiv, 137 leaves : colour illustrations ; 30cm.
Bibliography:Includes bibliographical references (leaves 100-102).