An investigation of the factors influencing consumers' buying behaviour of the low-cost carriers in Malaysia /
This study investigates the factors influencing consumers' buying behaviour of Low-Cost Carriers (LCCs) in Malaysia. Nowadays, LCCs are particularly popular all over the world due to the cost compensation rather than smooth services. In Malaysia, LCCs are economic carrier because of short dista...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2018
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/2974 |
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