An investigation of the factors influencing consumers' buying behaviour of the low-cost carriers in Malaysia /

An investigation of the factors influencing consumers' buying behaviour of the low-cost carriers in Malaysia /

This study investigates the factors influencing consumers' buying behaviour of Low-Cost Carriers (LCCs) in Malaysia. Nowadays, LCCs are particularly popular all over the world due to the cost compensation rather than smooth services. In Malaysia, LCCs are economic carrier because of short dista...

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書目詳細資料
主要作者:	Beg, Mirza Kashif (Author)
格式:	Thesis
語言:	English
出版:	Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2018
主題:	Theses, IIUM local
在線閱讀:	http://studentrepo.iium.edu.my/handle/123456789/2974
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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