An investigation of the factors influencing consumers' buying behaviour of the low-cost carriers in Malaysia /

An investigation of the factors influencing consumers' buying behaviour of the low-cost carriers in Malaysia /

This study investigates the factors influencing consumers' buying behaviour of Low-Cost Carriers (LCCs) in Malaysia. Nowadays, LCCs are particularly popular all over the world due to the cost compensation rather than smooth services. In Malaysia, LCCs are economic carrier because of short dista...

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书目详细资料
主要作者:	Beg, Mirza Kashif (Author)
格式:	Thesis
语言:	English
出版:	Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2018
主题:	Theses, IIUM local
在线阅读:	http://studentrepo.iium.edu.my/handle/123456789/2974
标签:	添加标签没有标签, 成为第一个标记此记录!

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