Factors influencing consumers' intention to purchase products advertised on Facebook /
The study investigated factors influencing consumers' intention to purchase products advertised on Facebook. Data was collected through structured questionnaires, and a total of 405 respondents were sampled. The respondents are existing Facebook users living in the Klang Valley, Malaysia. The s...
Saved in:
Main Author: | Mert, Hasinat (Author) |
---|---|
Format: | Thesis |
Language: | English |
Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2017
|
Subjects: | |
Online Access: | http://studentrepo.iium.edu.my/handle/123456789/3181 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Relationships of usage of facebook, awareness of facebook advertisements and contributing factors to consumers' purchasing behavior
by: Sasitharan, Githa Devi
Published: (2015) -
Perception of the impersonation on facebook in the Egyption context /
by: El Hoby, Hany Mohamed Hassan Mohamed
Published: (2014) -
Young customers' perception towards Facebook as a social networking site : an empirical study of Filipino consumers /
by: Azizah Endatun Talusan
Published: (2017) -
The use of Facebook by an opposition party : Parti Keadilan Rakyat (PKR) /
by: Nur Ain Nadzirah binti Othman
Published: (2018) -
The dissemination of Palestinian news on facebook : a case study of Palestinian journalists /
by: Muhaisen, Mohammed S. A.
Published: (2017)