Factors influencing consumers' intention to purchase products advertised on Facebook /

The study investigated factors influencing consumers' intention to purchase products advertised on Facebook. Data was collected through structured questionnaires, and a total of 405 respondents were sampled. The respondents are existing Facebook users living in the Klang Valley, Malaysia. The s...

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Bibliographic Details
Main Author: Mert, Hasinat (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2017
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Online Access:http://studentrepo.iium.edu.my/handle/123456789/3181
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