Mediating effect of malay values on media exposure to ideal body imaging and modest dressing behaviour amoung female university students /
This study looks at modest dressing behaviour of female university students in Malaysia. The main purpose of the study is to identify the modest dressing behaviour in terms of their exposure to media and values. Using Bandura's Social Learning Theory, the objectives of the study are; (1) to inv...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia,
2018
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/6669 |
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| Summary: | This study looks at modest dressing behaviour of female university students in Malaysia. The main purpose of the study is to identify the modest dressing behaviour in terms of their exposure to media and values. Using Bandura's Social Learning Theory, the objectives of the study are; (1) to investigate the relationship between respondents' media exposure to ideal female body images and their modest dressing behaviour; (2) to investigate the relationship between respondents' Malay values concerning dressing and their attitude towards modest dressing behaviour; (3) to investigate the relationship between respondents' media exposure to ideal female body images and their Malay values concerning dressing; and (4) to determine if their Malay values concerning dressing mediate the relationships between their media exposure to female body images and respondents' modest dressing behaviour. Social Learning Theory by Bandura (1971) is used to describe the effects of media exposure and Malay values on the respondents dressing behaviours. This study employs quantitative research design using self-administrated survey questionnaire for data collection, distributed to a total of 400 respondents were collected in the International Islamic University, Malaysia (IIUM). The study found that the modest dressing behaviour are significantly related to exposure to media as well as values. In addition, the respondents' Malay values concerning dressing fully mediates the relationship between the exposure to media and modest dressing behaviour of the female students in Malaysia. |
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| Item Description: | Abstracts in English and Arabic. "A dissertation submitted in fulfilment of the requirement for the degree of Master of Human Sciences in Communication." --On title page. |
| Physical Description: | xii, 135 leaves : illustrations ; 30cm. |
| Bibliography: | Includes bibliographical references (leaves 78-100). |