Assessing the influence of demographic background and awareness level of halal consumption among muslim consumers in Kuala Terengganu /
The halal industry in Malaysia is set to become the new world leader. The continuous demand for halal products and services among consumers locally and globally have attracted marketers to strategize their marketing plan to break through the halal market. Realizing the great demand of halal products...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
International Institute for Halal Research & Training, International Islamic University Malaysia,
2018
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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