Branding strategy : a study of Malaysian public and private higher education institutions /

The main objective of this study is to look at branding strategies among public and private higher education institutions in Malaysia. In the last a few decades, the higher education sector has undergone changes that have led to increased competition among institutions. As a result, many institution...

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Bibliographic Details
Main Author: Shahrul Fhaizal bin Shabu (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Education, International Islamic University Malaysia, 2018
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Online Access:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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