Branding strategy : a study of Malaysian public and private higher education institutions /
The main objective of this study is to look at branding strategies among public and private higher education institutions in Malaysia. In the last a few decades, the higher education sector has undergone changes that have led to increased competition among institutions. As a result, many institution...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Education, International Islamic University Malaysia,
2018
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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