Inhibitors and drivers of intention to purchase airline e-tickets in Malaysia /

The objective of this study is to investigate the determining factors of consumer intention to purchase air tickets online. E-ticketing is a very effective way of cutting costs for the airline industry as this distribution method bypasses travel agents, hence avoiding hefty commission payouts, and a...

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Bibliographic Details
Main Author: Lee, Kwee Fah (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2018
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Online Access:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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