Perceived values, retail service quality, mediating trust and customer satisfaction on customer loyalty towards hypermarkets in Klang Valley, Malaysia /

Perceived values, retail service quality, mediating trust and customer satisfaction on customer loyalty towards hypermarkets in Klang Valley, Malaysia /

Hypermarkets operating in Malaysia are encountering extreme complications due to intense competition in the retail sector. Hypermarkets that are able to comprehend and acknowledge the significance of customer loyalty are more likely to survive and sustain their presence in the long run. Therefore, t...

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書目詳細資料
主要作者:	Chowdhury, Naila Anwar (Author)
格式:	Thesis
語言:	English
出版:	Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2020
主題:	Theses, IIUM local
在線閱讀:	Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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