Determinants of customer satisfaction and customer loyalty : exploring the moderating role of switching cost and customer experience among Malaysian postpaid mobile phone users /

Determinants of customer satisfaction and customer loyalty : exploring the moderating role of switching cost and customer experience among Malaysian postpaid mobile phone users /

The mobile network service within the telecommunications industry has a good potential to increase in growth. However, market saturation has caused the growth rate of mobile network subscribers in developing countries to slow down. Hence, it is a challenge for service providers to retain and gain lo...

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書目詳細資料
主要作者:	Syukrina Alini Mat Ali (Author)
格式:	Thesis
語言:	English
主題:	Consumer satisfaction > Malaysia Customer loyalty > Malaysia Cell phone services industry > Customer services > Malaysia Theses, IIUM local
在線閱讀:	http://studentrepo.iium.edu.my/handle/123456789/9458
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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