Determinants of customer satisfaction and customer loyalty : exploring the moderating role of switching cost and customer experience among Malaysian postpaid mobile phone users /
The mobile network service within the telecommunications industry has a good potential to increase in growth. However, market saturation has caused the growth rate of mobile network subscribers in developing countries to slow down. Hence, it is a challenge for service providers to retain and gain lo...
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| Format: | Thesis |
| Language: | English |
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| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/9458 |
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